Sales for medical cannabis have risen as the industry have taken off. In 2015, weed outsold girl scout cookies. The MassRoots article below spells out why cannabis sales are on the rise and the market is booming.
More Weed Sold in 2015 than Girl Scout Cookies
By Michael Cheng
There’s no doubt that the cannabis sector is growing at a rapid pace. Beating a number of mainstream markets, such as craft beer and organic food, the industry’s economical impact in the US is expected to reach $44 billion by 2020, according to a report published by Marijuana Business Daily. The numbers indicate that for every dollar spent on weed, the local economy gains three dollars.
Surprisingly, it also overtook the girl scout cookies sector in 2015. At one point, the two sold their products next to each other in major cities with thriving medical marijuana communities, such as Denver, San Francisco and Portland. The friendly competition was a win-win for cannabis enthusiasts, and most dispensaries didn’t mind the nearby presence of zealous girl scouts.
Girl Scout Cookie Program and Cannabis
The Girl Scout organization does not prohibit the selling of its famous cookies next to medical cannabis establishments. Most girls are accompanied by their parents or guardians and do not enter the actual dispensary. Previously, troops have been found offering boxes of cookies at marathons, fairs, busy grocery stores and college campuses. “Girls are selling cookies, and they and their parents pick out places where they can make good sales,” said Dana Allen, director of marketing and communications for Girl Scouts of Northern California, during an interview with Mashable.
The strategy has been tried and tested numerous times. Danielle Lei, a San Francisco-based girl scout, sold a whopping 117 boxes in two hours next to the Green Cross medical marijuana dispensary. In Albuquerque, a Junior Girl Scout and Brownie sold roughly 60 boxes while setting up shop outside the Ultra Health cannabis store. The two girls struck a deal with the dispensary manager, who generously donated $1 for every box sold. In Eugene, Oregon, two girl scouts from Troop 20248 setup a stand next to the Oregon Microgrowers Guild. The girls aimed to sell 1,500 boxes in order to fund their summer camp trip.
Marijuana Edibles in Great Demand
Cannabis legalization has helped introduce numerous unconventional consumption trends, including edibles. Many people are jumping on the cannabis infused products movement with such offerings representing over 30 percent of total sales in the sector. A summary report from Business Insider suggests that most manufacturers are doing well. Around 27 percent are “very profitable,” and 27 percent are “modestly profitable.” A generous 37 percent are breaking even, while only nine percent are struggling to profit from their products. The healthy figures also pointed out that around a quarter of manufacturers limit their operations in two states.
“When it comes to establishing a cannabis business, the days of the small player are over. The fees to get new licenses have resulted in businesses being forced to hire a team of experts… It isn’t uncommon for a cannabis business to spend millions,” wrote Debra Borchardt, a Forbes contributor.
Fun fact: “Girl Scout Cookies” is the name of a popular weed strain!